The Hybrid Standard: Why This Camera is Your Next Investment

The Sony Alpha a7 IV is the essential full-frame hybrid camera for the modern content creator. Bridging the gap between the speed of the a9 series and the video prowess of the a7S III, the a7 IV delivers groundbreaking performance in both stills and cinema-grade video. Introducing a newly developed 33MP Exmor R Back-Illuminated Sensor and the advanced BIONZ XR processor, this camera is engineered to handle any creative demand with incredible resolution and speed.

Key Features for Uncompromising Performance

Here are the critical specifications that define this camera's professional capability:

1. 33.0MP Full-Frame Sensor: Newly developed Exmor R CMOS Sensor for high resolution, low noise, and wide dynamic range.5

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3. Next-Gen Processor: Equipped with the flagship BIONZ XR image processing engine, offering up to 8x the performance of previous generations.

4. Advanced Video Capture: Records 4K 60p in Super 35 mode and 4K 30p oversampled from 7K full-frame, utilizing 10-bit 4:2:2 color depth.

5. Flagship Autofocus: Features Real-time Tracking AF derived from the Alpha 1, with dedicated Eye AF for humans, animals, and birds.

6. Professional Color: Includes S-Cinetone color science directly from Sony's cinema line for rich, cinematic straight-out-of-camera footage.

Benefit Driven Results: What This Product Solves

The Alpha a7 IV is the true workhorse that unifies photography and video excellence:

• Problem Solved: Limited Color Grading

  • Benefit: With 10-bit 4:2:2 recording and S-Log3/HLG, you capture significantly more color information and greater dynamic range than older 8-bit cameras, giving you professional-level flexibility in post-production color grading.

• Problem Solved: Menu Confusion

  • Benefit: It features the redesigned, intuitive Sony Menu System (inherited from the a7S III), which uses a touch interface and separates Photo, Video, and S&Q modes via a dedicated dial for a faster, more reliable workflow.

• Problem Solved: Connectivity Gaps

  • Benefit: Advanced communication features like 5GHz Wi-Fi, USB 10Gbps connectivity, and direct live streaming support ensure fast content delivery, distribution, and easy remote operation.

Full Technical Specifications (The Details)

• Sensor Type: Full-Frame Exmor R Back-Illuminated CMOS7

• Image Processor: BIONZ XR

• Continuous Shooting: Up to 10 fps

• Stabilization: 5-axis In-Body Image Stabilization (IBIS) with 5.5 stops correction

• Viewfinder: 3.69 Million-dot OLED EVF with 120 fps refresh rate

• Memory: Dual Card Slots (1x CFexpress Type A / SD UHS-II and 1x SD UHS-II)

• Weight: Approx. 658g (Body Only)

The FilmFlick Assurance

As an essential hybrid tool, your purchase is fully protected. All Sony Alpha cameras from FilmFlick come with the original Sony limited manufacturer's warranty, ensuring reliability for every shoot.